Making content agentically

My role

I set the brief and the constraints. Claude Code operated the tools, checked its own renders and fixed problems before showing me. Each piece followed the same process: research, a plan I approved, then rounds of my notes.

The toolkit

• Claude Code, as the orchestrator.
• VectorCraft and PhotoCraft over MCP, for vector and image work.
• xAI's image API and ChatGPT, for generated imagery.
• Goldie, for App Store screenshots from a real build.
• Remotion, for the header video and the promo film.
• Playwright and ffmpeg, for the iPhone Duo animation.
• Pinterest, for references.

A logo for Aux Affair

Aux Affair is a gathering built around music, food and conversation. The brief was a rounded lowercase a whose tail becomes an aux cable ending in a plug. The first version looked like a q, so the stroke was turned upward.

The final mark

The icon, and the first direction

An App Store page

For InSpiritInTruth: App Store screenshots from a release build, checked against Apple's specifications, with headlines on features competitors don't have, plus a 12-second header video built in Remotion.

A 25-second promo film

Built in Remotion with a motion kit that scored every draft against eight criteria; the final version scored 8 or higher on each. My notes shaped version two: real app screens at the start, bigger captions and the whole phone in frame.

An iPhone Duo animation

Made without a video editor. Claude built the folding animation as a 3D web page around my captures from the Duo simulator, rendered it frame by frame in a browser and encoded it to video. I set the captions and the order, and asked for real screens instead of mock-ups.

Story highlights for Culcha

Made in ChatGPT from a Pinterest reference board. Each cover uses one palette, one type treatment and one idea. I directed the look and approved each cover.

The four covers